In its simplest terms, a traffic exchange starts with a central hub where a website owner joins up and advertises his or her offer.
Lets call it Website A
Then another website owner might join and wants to do a similar thing. (Website B)
Website A then says to Website B “I’ll come over to view your offer on your website, and in return you visit my website and view my offer”.
Because both A and B are involved in internet marketing they are both targeted traffic for each other, and both might have services or offer information that might be of interest to both parties.
Then more websites join the hub and more interaction goes on until eventually the hub has thousands of members all in a rotation system whereby their adverts pop up on a regular basis to be viewed by whoever is surfing at the time within the membership.
Now that’s all very well, but what if some website owners get lazy and don’t bother viewing any websites, but others are viewing their offer? That doesn’t seem very fair.
Traffic exchanges get over this by encouraging activity.
Most offer points or a credit system that allow member to earn the right to more exposure.
In other words, the more active you are in surfing and viewing the websites of others equates to your offer getting more and more exposure.
It depends what traffic exchange you are using. Some have only a few thousand members, while more established ones have many thousands of members, plus access to other traffic exchanges and thousands of websites.
The two primary traffic exchanges that I use are both very well established and have a huge network that reach far beyond just the membership.
Well, as the name suggests, one way of surfing websites is carried out manually, while the other uses a piece of software (or a Bot) to carry out the process automatically in the background.
So why wouldn’t everybody automate the process and then go off to the beach for the day?
Some traffic exchanges don’t allow auto-surfing software. The reason for this is that it’s not real people surfing and looking at the websites, but a lifeless Bot.
It lowers the quality of the traffic because it’s not real traffic, and if you send Bot generated traffic to a website that displays Google Adwords for example, Google will shut down your account.
That’s another reason why I use the two Traffic Exchanges that I recommend. It’s real traffic from real people which has been developed over many years, and Google loves nothing more than real visitors coupled with age and consistency.
Yes, this is true to a certain extent. When surfing in a traffic exchange there is a countdown timer to encourage you to stay on the website for a minimum time before clicking on to the next.
If it was just a case of clicking as fast as possible from one website to the other then this would be a valueless exercise for everybody. If it was a case of blindly going from one site to another to pick up points or credits then there would be a strong argument to automate the process with a Bot, but then it would be pointless meaningless traffic and Google, Bing, Yahoo etc know this.
Your site would be instantly penalized and downgraded.
This is where a quality traffic exchange differs.
As well as staying on for the required minimum time (10 to 30 seconds), surfers are encouraged and incentivised to scroll up and down the site as a real surfer would do, and LeadsLeap for example pays you more the longer you stay on.
Also in LeadsLeap they have an amazing tracking and reporting system that tells you how many real visitors you’ve had to your promotions and how many Bots have visited.
It knows the difference because Bots just open up the link and stay motionless for the minimum time before opening up the next link.
A real visitor who is engaged will open up the link, scroll around and be on for differing times.
And it is this action that gets the traffic to sign up to your list, or visit your free trial, or try out your incentivised offer. And this leads me to my last point.
I’m going to be brutally honest here and the answer is very little.
You can’t for example sell Amazon products as an affiliate. Visitors to a site rarely buy first time unless they are in a strong buying stage, and surfers in traffic exchanges aren’t in that zone. It’s not what they are there for.
They are there to surf and in return promote their own business.
However, that said – most Traffic Exchanges serve the huge and expanding MMO industry (Make Money Online) and as a result are a very targeted group of people for related services, products and opportunities.
Therefore, Traffic Exchanges work brilliantly well for driving traffic to a landing page with an opt-in form for example.
You can build your list really quickly through the vast number of engaged surfers who are driven to your promotions. Once captured, you can sell to them in your own time.
Other great opportunities are driving the surfers to a promotion with a free trial or a free e-book. In fact anything that doesn’t require them to buy anything on the spot or read a full report before getting to the point. It just needs to convert quickly or grab their attention in the first 10 seconds.
The last thing I’m going to mention is that all this traffic is good for driving your pages or articles up the search engine rankings. So if you don’t want to offer anything or collect emails you don’t have to, but you can use this method very effectively to get exposure and visitors to your blog or website.
More visitors with a lower bounce rate (which is what LeadsLeap do very well) means being rewarded in the search engines.
And after all, that’s the name of the game for all of us. (Page 1 with minimal effort) – Just remember NO BOTS!
Think Clickbank offers, training programs, SEO, keyword tools.
Free subscription – Yes, great for getting started.
Upgrade options – Yes, great for higher exposure in the ad rotatory system, plus increasing levels of subscription commissions.
Other inclusive business services such as free auto-responder, pop-up generator, tracking system that distinguishes between humans and Bots, plus giveaways. Even a complete business system!
Again, tons of targeted traffic and exposure. The more you put into the community, the higher up the exposure ladder you go.
Think about driving traffic to your reviews, blog site, MMO offers and services, getting pages ranked in Google from all the traffic it sends. Massive reach into other exchanges and communities.
Free subscription-Yes, great for getting started and feeling your way.
Upgrade options-Yes, more traffic for less work, plus increasing subscription levels